Horticulture and Decoration Sector
The horticultural and decoration sector consists of the following:
- 1 air-conditioned pavilion for cut flowers and foliage (22,000m²)
- 3 heated buildings for pot plants and 2 large greenhouses
- 5 mixed buildings housing plants and accessories
In this sector, there are more than 80,000 items to create decorations: wooden and metal furniture of different styles; Decorative objects and accessories; Vases, trinkets, pottery, wickerwork, candles, curtains, tablecloths; Artificial or dried flowers and all the decorations of Christmas … On the material side, packaging and tableware, we find glassware and tableware, furniture (tables …), but also everything needed in supplies Office, tooling and packaging.
turnover in the Horticulture and Decoration Sector
horticulture and decoration businesses
A difficult situation for the sector…
Between disastrous weather conditions, with too mild a winter followed by a very wet spring, and unfavourable consumption levels, incoming deliveries of horticultural products decreased at Rungis in 2016. Pot plants and bedding plants in particular, across virtually all varieties, suffered as a result of the climate, decreasing by 3.7%. Cut flowers and greenery, meanwhile, also maintained their downward trend, decreasing by 4.8% and 13.6% respectively. Whilst tulips began to regain strength (up 9%, that is nearly 600,000 additional stems), chrysanthemums and notably roses – one of the market’s flagship products – were down.
… But restructuring is under way
Consumer buying habits are changing when it comes to plants. The volumes sold around Valentine’s Day 2016, for example, were down 18% (source: Kantar Worldpanel), whilst those sold for Mother’s Day appeared to remain stable. The structure of the sector nevertheless continues to change. In 2016, Île-de-France potted plant producers moved into building C1 – the horticultural flagship. In more general terms, SEMMARIS has released some property in this area that will make it possible to consider future new developments. With this in mind, the introduction of a densification policy will be considered going forward from 2017.
THE PLANT GROWERS AREA IN PAVILION C1!
Historically spread across several buildings at Rungis International Market, pot and bedding plant growers from the Parisian region (APHUMR) moved into a new sales area in building C1 in early September to enable them to provide their clientele with a comprehensive offering.